The Story of the Ford F-150 Raptor: A Legendary Pickup That Survived Six Cancellations
2026-10-27
Ford has launched a new advertising campaign celebrating 125 years of motorsport heritage. The commercials star actor Jon Bernthal and are directed by Ben Affleck. At the center of the campaign is the F-150 Raptor, a high-performance off-road pickup that nearly never made it to production.
The Raptor's story began with a plan to replace the F-150 Lightning with an extreme off-road truck. The project was canceled six times, but Ford's engineers kept pushing forward. The pickup debuted in 2008 and went on sale in 2009. Its Fox suspension allowed it to tackle rugged terrain confidently at high speeds.
Today, the Raptor lineup has expanded to include the Bronco Raptor, Ranger Raptor, and the powerful F-150 Raptor R, equipped with a 720-hp V8 engine. The 2027 Ford F-150 Raptor starts at $80,595 in the US.
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