Jim Farley, Ford CEO, shared the announcement of the "Project T3". The next-generation electric pickup trucks following the F-150 Lightning will be released in 2025. The release of the T3 electric pickup trucks will be the next step in the development of the automotive industry and help Ford establish itself among the electric vehicles market leaders.
The name of the project came from the phrase "Trust The Truck", which the creators of the model made their motto. The main principle of the developers was to create a pickup truck that people can trust in times of high technology, with a high level of power, towing and transporting goods. Farley also said that the T3 project is being developed in a new plant that has a 30 percent smaller total assembly area with more production capacity.
The T3 project is part of Ford's EV strategy. The company has already launched the F-150 Lightning electric pickup truck, which has been a great success in the market. The Ford T3 project aims to further develop and update the Ford pickup truck franchise. Further details are not yet known.