Jeep brings back the Reign color for Wrangler and Gladiator
2025-09-24
In 2026, Jeep delights fans — the iconic Reign color is back in the lineup, now available for both the Wrangler and the 2026 Gladiator.
The story of the Reign paint began with Xtreme Purple, which first appeared in 2018 on the Wrangler JK. In 2023, the shade returned under a new name and quickly gained popularity. Now Jeep gives even more drivers the chance to try this striking color on their vehicles.
The name carries a play on words: "to reign" means "to rule" of course, but it’s also a nod to the famous song "Purple Rain." Orders are already open, but the color will only be available for a limited time.
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